Biodiversity as a project lever

Understand, structure, act. IRICE is publishing a series of short articles designed to help decision-makers integrate biodiversity into real estate projects in a clear, measurable and operational way. Aimed at local authorities, project owners, developers and investors, these articles address recurring sticking points, existing tools, and concrete levers for making biodiversity a project asset, not a formal constraint. ➤ All content is written by the IRICE team based on real cases, field feedback and shared experience.
 How can you integrate biodiversity into your project without falling into ideology?

How can you integrate biodiversity into your project without falling into ideology?

Friday, April 11, 2025

Biodiversity is becoming an unavoidable requirement in planning, calls for tender and the expectations of local authorities and investors. But it is all too often approached as an ideological, costly or even conflictual overlay. And yet, it is possible to turn it into a positive, visible and operational lever, provided we change the framework.

The real need: making visible what is already done

In many projects, teams are already making efforts: tree conservation, differentiated management, choice of local species, waterproofing... but these efforts are not visible, not valued, not communicable. The result: frustration, fatigue and a loss of meaning.

What independent certification like Effinature can do for you

  • Promoting simple but useful actions.
  • Create a common reading grid with local authorities.
  • Avoid over-design or greenwashing.
  • Create useful traceability for investors (SFDR, ESG).

Effinature imposes nothing. It verifies, structures and makes legible the actions you are already taking. And it links them to a clear, recognized, arguable ambition.

The right reflex: set the scene from the outset

 We recommend that project owners and local authorities include a biodiversity approach right from the design stage, in line with the project's objectives, to avoid conflicting decisions during the construction phase. Effinature makes it easy to manage this process, based on 6 clear, measurable commitments already recognized by several local authorities.  

Conclusion

If you have a project and are looking to make biodiversity a lever for value, dialogue and traceability, we can help you frame this ambition without additional cost, complexity or dogma.

Contact IRICE for a chat.

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